- SSL/TLS Encryption
As website operator we use SSL/TLS encryption in order to protect your transmitted data best possible. You recognize such encrypted connection by the prefix “https://“ in your browser's address line. Non-encrypted connections are characterized by „http://“. You also recognize a secure connection by the closed lock icon next to the internet address. Due to SSL/TLS encryption, all data you are transmitting to our website (using the contact form or logging in) cannot be read by third parties.
- Server Log Files
You can visit our website without providing any information about yourself. We or our hosting provider collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider. This data is used exclusively to ensure the trouble-free operation of our website and to improve our offer. An assignment of this data to a particular person is not possible.
- Email Promotion with Newsletter Subscription
If you subscribe to our newsletter, we will use the data transmitted by you in order to regularly send you our email newsletter on the basis of your consent and in accordance with Art. 6 para. 1 S. 1 lit. a GDPR. Minimum required information for subscription to and submission of the newsletter is only your email address. Disclosure of further information is on a voluntary basis and will only be used to be able to address you in person. We use the so-called “double opt-in” procedure meaning that we will be sending you an email newsletter only after you have expressly confirmed that you consent to the submission of the newsletters. For this purpose, we will send you an acknowledgement by return email asking you to confirm you interest in receiving our newsletter through clicking on a link contained in it. You can unsubscribe from the newsletter at any time by clicking on the corresponding link provided in the newsletter. After unsubscribing, we will delete your email address as far as you did not explicitly agree to the further use of your data. The newsletter is sent on our behalf by a service provider to whom we pass on your email address.
- Email Promotion without Newsletter Subscription and your Right of Objection
If we receive your email address in connection with selling our products or services and you have not withdrawn your consent, we reserve the right to regularly send you email promotions about products similar to the products you purchased before. This serves to safeguard our legitimate interests, which predominate in the context of a weighing up of interests, when approaching our customers with promotions. You can object to this use of your email address at any time by clicking on the corresponding link provided in the promotional email.
- Use of the Contact Form
When using the contact form, we collect your personal information (name, email address, message text) only to the extent provided by you. The data processing only serves the purpose of contacting you. By submitting your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until withdrawal. We use your email address only to process your request. Your data will then be deleted, unless you have consented to the further processing and use.
- Orders and Registration on our Site
If you register on our website (opening a user account), personal information about you will be collected. We point out that while registering may offer you wider access to contents of our website, it is, however, not an absolute prerequisite for the use of the website. When you place an order, we collect your personal information only to the extent necessary to fulfill and process your order and to handle your enquiries. Data provision is essential to conclude the contract. Non-provision has the consequence that no contract can be entered into. The processing takes place on the basis of Art. 6 (1) lit. b GDPR. Your personal data is not transmitted to third parties without your express approval.
- Data Transfer
- Duration of Storage
We store the transmitted personal information which is necessary for processing your order until expiry of the legal obligation to retain it. Then, your data will be deleted unless we are obliged to extend storage by tax law or commercial law according to Art. 6 para. 1 S. 1 lit. c GDPR or you have consented to an additional storage according to Art. 6 para. 1 S. 1 lit. a GDPR.
- Right of Objection
When the legal preconditions are present, you have the following rights according to Art. 15 to 18 and 20 GDPR: right of access to, right to rectification, right to erasure, right to restriction of processing, right to data portability. Furthermore, according to Art. 21 (1) GDPR, you have the right of objection and according to Art. 77 GDPR, you have the right to file a complaint against the processing of data.
If you wish to rectify, lock, delete or access the stored data about you, if you have questions with regards to the collection, processing, or use of this personal information, or if you wish to withdraw your given consent to process your personal information, please contact us at firstname.lastname@example.org.
In addition to that, we are using cookies on our website with the purpose of enabling the analysis of the surfing patterns of our website visitors. Furthermore, we are using cookies with the purpose of approaching website visitors with targeted, interest-based advertising on other websites. The processing takes place on the basis of Art. 6 (1) lit. f GDPR due to the legitimate interest of above mentioned purposes. In this way collected data about you will be pseudonymized through technical provisions. An assignment of the data to your person is therefore no longer possible. This data is not stored with other personal information about you. You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you, based on Art. 6 (1) lit. f GDPR.
The links below will tell you how to manage (and disable) cookies on major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Use of Google Analytics
We use the web analytics service Google Analytics on our website. Google Analytics is operated by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“).The purpose of the data processing is to analyze this website and its visitors. For this, Google will use the information obtained on behalf of the operator of this website to evaluate your use of this website, to compile reports on website activity, and to provide further services related to website and internet usage to the website operator. The IP address provided by Google Analytics will not be merged with other Google data.
By selecting appropriate technical settings in your internet browser, you can prevent the storage of cookies. Already stored cookies can be deleted at any time. We point out, however, that in this case you may not be able to use all functions of this website in full. Furthermore, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en. To prevent Google Analytics tracking across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used to make it work.
For more information about Google's terms of service and privacy, please visit https://www.google.com/analytics/terms/gb.html and https://policies.google.com/?hl=en-GB&gl=de.
- Use of Google Ads Conversion Tracking
We reserve the right to use the online advertising program „Google Ads" on our website and, in this context, conversion tracking (visit evaluation). The Google Ads Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“). When you click on an ad served by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, contain no personal data and are therefore not for personal identification. If you visit certain pages of our website and the cookie has not expired yet, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked through the websites of Ads customers.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a conversion tracking tag page. However, we do not receive any information that personally identifies users. The processing takes place on the basis of Art. 6 (1) lit. f GDPR due to the legitimate interest in targeted advertising and the analysis of the impact and efficiency of such advertising. You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you, based on Art. 6 (1) lit. f GDPR.
By selecting appropriate technical settings in your internet browser, you can prevent the storage of cookies. Already stored cookies can be deleted at any time. We point out, however, that in this case you may not be able to use all functions of this website in full. Thereupon, you will not be included in the conversion tracking statistics. You can also opt-out of personalized advertising in Google’s advertisement preferences. For instructions, see https://support.google.com/ads/answer/2662922?hl=en-GB. In addition, you may disable the use of third-party cookies by calling up the deactivation page of the Network Advertising Initiative (Network Advertising Initiative) at https://www.networkadvertising.org/choices/ and implement the additional information regarding the opt-out.
- Use of Google Ads Remarketing
We reserve the right to advertise for this website through Google Ads in Google search results as well as on third party websites. For this purpose, when visiting our website the so-called Remarketing cookie is set by Google automatically enabling interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. This serves to safeguard our legitimate interests, which predominate in the context of a weighing up of interests, in the optimal marketing of our website in accordance with Art. 6 para. 1 S. 1 lit. f GDPR. Upon the end of the use of Google Ads Remarketing, we will delete the data collected in this context. Any further processing takes place only if you have consented to Google linking your Google web and app browsing history to your Google account and using information from your Google account to personalize ads you find on the web. If you are logged in to Google during the visit of our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing.
- Use of Facebook Pixel
We reserve the right to use the Facebook Pixel in order to measure conversion. Facebook Pixel is a plugin of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA, „Facebook"). This can track the behavior of site visitors who have been redirected to the provider's website after having clicked on a Facebook ad. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising activities can be optimized. The collected data is anonymous to us as the operator of this website and we can not draw conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage directive. As a result, Facebook can enable ads to be displayed on pages of Facebook and outside of Facebook. This use of data can not be influenced by us as the site operator. You can disable the remarketing Custom Audiences feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
- Use of Social Plugins of Facebook, Instagram, Twitter, Pinterest, and AddThis using the Sharrif Solution
We reserve the right to use social plugins („plugins") from social networks on our website.
Facebook and Instagram are operated by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; „Facebook”). An overview of the plugins of Facebook and their appearance can be found here: https://developers.facebook.com/docs/plugins?locale=en_US
Twitter is operated by Twitter Inc. (1355 Market St, Suite 900, San Francisco, CA 94103, USA; „Twitter“). An overview of the plugins of Twitter and their appearance can be found here: https://about.twitter.com/en_gb/company/brand-resources.html
Pinterest is operated by Pinterest Inc. (808 Brannan Street, San Francisco, CA 94103, USA; „Pinterest“). An overview of the plugins of Pinterest and their appearance can be found here: https://developers.pinterest.com/docs/widgets/getting-started/
In order to increase the protection of your data when visiting our website, the plugins are not integrated into the page without restriction, but only using an HTML link (so-called Shariff solution).
This integration ensures that when you visit a page of our website that contains such plugins, no connection with the servers of the provider of the respective social network is established. If you click on one of the buttons, a new window of your browser opens and calls up the page of the respective service provider on which you can (for example, after entering your login data) click the Like or Share button. Instead of your IP address, only our server address will be transmitted to the social media services. Only if you actively click on a plugin, your personal data will be transmitted by your consent. For more information on the “Shariff solution” by c’t, please visit: https://github.com/heiseonline/shariff.
- Use of YouTube Videos
We reserve the right to integrate YouTube on parts of our website. This is an internet video portal that allows video publishers to freely upload video clips and other users to freely view, review, and comment on those video clips. YouTube allows the publication of all types of videos, so that both complete film and television broadcasts, but also music videos, trailers or user-made videos are available via the Internet portal.
YouTube is operated by YouTube LCC. (901 Cherry Ave., San Bruno, CA 94066, USA; „YouTube”). YouTube is a subsidiary of Google Inc. (1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA).
As soon as you visit our website with a YouTube plugin, you will be connected to the servers of YouTube. At the same time, the YouTube server will be informed which particular page of our internet presence you visited. If you are also logged in to your YouTube account, you would allow YouTube to associate your browsing experience directly with your personal profile. You can prevent this possibility of assignment if you log out of your account beforehand.
Last update: 13 May 2021